No matter how quickly communication evolves, we have one responsibility: we sell. Everything else is in support.


We combine proven talent in close client collaboration.
We see no division between the team and the challenge.
Each project deserves a bespoke solution.

We are 100% committed to diversity.
DUKE is independent and LEVEL 1 B-BBEE.


Hot ideas are only good if they yield hard results.
The kind you can take to the bank. We know what works.
We avoid what doesn't. If we get the thinking right,
implementation is easy and results follow.



We like to work on everything. To make it easier, we strive to come up with ideas that generate integrated brand juggernauts. In other words, strong, compelling ideas that are useful and which can be applied wherever the consumer wants to be.

And because not everyone can do this, we try very hard to work with only the very best talent available. In the end it's faster, it's cheaper and best of all, it ensures ideas we put forward actually work.


We inhabit an always-on world. 8766 is the number of hours in a 365.25-day year*. Whether through content, social media, or integrated advertising, every one of those hours needs to be filled. We work with clients, sponsors, media owners and external creative collaborators to provide involving, relevant and sticky assets for brands and businesses.

*Not adjusted for Leap years.


As a formidable B2B initiative, Six Degrees connects heads of companies to help solve business problems. These new alliances foster new product concepts, fresh solutions to old challenges, develop businesses and liberate whole new areas of enterprise.

Over the years we have been fortunate to work with some very fine companies. We've learnt stuff. Mostly about what works and what doesn't. We also know that every day delivers fresh challenges and opportunities to a business. Nothing makes us hungrier or happier helping our clients meet them.




We like to work with
good people who we
trust, admire and
who try hard

We like beautiful,
fresh thinking
that works

We like everyone
to make good money


Wayne Naidoo heads up one of South Africa's newest, wholly independent communications group. Previously CEO of Lowe and Partners SA. Former Chairman of YPO (Young Presidents' Organisation), the ACA (Association of Communication and Advertising SA) and Director of AAA School of Advertising. Believes a fierce imagination, good data and a bold heart can liberate businesses and create new, profitable opportunities for clients.


Mike Beukes' 17-year career has taken him from Cape Town to London, over to LA and back again. He has lead and been part of creative teams for some of the biggest agencies on the globe including ENGINE, JWT London, Fallon and Saatchi & Saatchi. He also launched and ran his own agency in London. His client experience covers countless sectors and includes the likes of Sony, Lenovo, MTN, Disney, Rémy Martin, Nissan, Guinness, Reckitt Benckiser, Harley Davidson and countless more. His passion lies in creating ideas that live beyond media, and bisect creativity and entrepreneurism.


Steve was voted one of South Africa's Top Ten brand builders in The Annual in 2008. His career has spanned both client and agency side. It includes seven years with Unilever, 10 years as Ogilvy's Strategic Planning Director, Group Marketing Director of National Brands, VP Group Marketing at Tiger Brands and Global Innovations Director for SABMiller plc in London. He serves as brand advisor to various companies, is a member of the Board for an art gallery group, and owns a small boutique brewery. Outside of business he has served as Chairman of Motorsport South Africa, and is currently on the Senate of the FIA, the global governing body for motor sport.


After completing a Bachelor of of Social Science and Humanities at UCT and a post graduate course at the AAA in Cape Town, Joanne started her career in advertising at JWT. Two years later she headed to London where she worked at TBWA\LONDON. Upon her return to Cape Town she spent 5 years in Account Management before joining The Jupiter Drawing Room, CT as a strategist. At Jupiter Joanne spent 7 years working in both the Strategic and Account Management departments. During this time, she also completed a post graduate Diploma in Leadership at the UCT Graduate School of Business.


A rare breed, Nino Naidoo, ensures things that could go wrong, always go right. She has vast experience in managing workflow and production within large agency networks such as Ogilvy Cape, Woolworths in-house. In these environments she manages the entire output, cost and deadlines without error and any seeming effort. Chilled Moet runs in her veins.



Wayne Naidoo CEO +27 827739866 wayne@duke.co.za
Address: First floor, The Bureaux, 42 Hans Strijdom Avenue, Cape Town